Advertising Company

CESpecific Arrangements for CEPA

Hong Kong and Macau service suppliers are permitted to establish wholly-owned or joint venture advertising companies in mainland China.

Requirements for Service Suppliers

• Wholly-owned Advertising Company Incorporation
  • Identity as a legal entity involved in the advertising business
  • Existence for more than 3 years
• Joint Venture Advertising Company Incorporation
  • Each copartner is required to be a company engaged in the advertising business
  • Each copartner is required to be open and operating for more than 2 years
  • Outstanding achievement in advertising operation is required

Required Documents

• Wholly-owned Company Incorporation
  • Submission of following documents to competent commercial authority:
    • Application for incorporation
    • The Opinion on the Examination and Approval of Foreign Investment Advertising Enterprise Project issued by the State Administration for Industry & Commerce ("SAIC")
    • Project proposal and feasibility study report
    • Investor's certificate of incorporation, certificate of Hong Kong and Macau service supplier
    • Investor's credit certificate
    • Articles of association
  • Submission of the following documents to the Administration for Industry & Commerce:
    • Application for incorporation
    • Resolutions passed at the shareholders or directors' meetings of the investor
    • Project proposal and feasibility report
    • Investor's certificate of incorporation
    • Investor's credit certificate
    • Enterprise Name Approval in Advance Notice
• Joint Venture ("JV") Incorporation
  • Submission of the following documents to competent commercial authority:
    • The Opinion on the Examination and Approval of Foreign Investment Advertising Enterprise Project issued by the State Administration for Industry & Commerce ("SAIC") or its delegated provincial Administration for Industry & Commerce
    • Corporations' contracts and articles of association
    • Project proposal and feasibility study report
    • Each copartner's certificate of incorporation, certificate of Hong Kong and Macau service supplier
    • Each copartner's credit certificate
    • Enterprise Name Approval in Advance Notice
    • The register of members of the Board of Directors of the joint venture and the appointment letters of the Board members of each copartner
    • The preliminary examination opinions of the local competent commercial authority
  • Submission of the following documents to the Industrial & Commercial Bureau:
    • Application for incorporation
    • Enterprise Name Approval in Advance Notice
    • Resolutions passed at the shareholders or directors' meetings of the JV
    • Project proposal and feasibility report
    • Each copartner's certificate of incorporation
    • Each copartner's credit certificate
    • Advertising management system laid out by the corporation
    • The preliminary examination opinions of the local Administration for Industry & Commerce

If you would like further information concerning Advertising Company Incorporation, please contact our professionals and we will provide you with free advisory.